Marketing News

E.L.F. in N.Y.C.

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By: TOM BRANNA

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e.l.f. Beauty, Inc. has expanded its presence in New York City with its first store north of Union Square. The new outpost opened in November. The 520-square-foot store is located at TurnStyle, an underground marketplace located below Columbus Circle at Eighth Avenue, between 57th and 58th streets. “We are thrilled to continue our expansion of e.l.f. stores, which allow us to drive engagement with our consumers, and help them connect with one another and celebrate their love of makeup. Each n...

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